Rather than stuffing fonts, shapes and colors in a design, minimal logos avoid and cut any extras. Minimal logos are the best solution for a generation with such low attention span. Emails, popups, notifications and a lot of useless information have shortened the attention spans of users.

Information overload is what best describes the current times. Simply put, minimalism uses the “less is more” concept to create great work of arts. Designers around the world have successfully incorporated minimalistic designs for a long time successfully. The Gestalt theory suggests that the mind tends to simplify complex objects and images and store them in the memory, which is why minimal creations are always a hit. Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations. Minimalism is a result of the modernist movement of the 1960s, which was influenced by the Bauhaus culture. Minimalism also involves the maximum use of space. Minimalism is the art of using existing elements and simplicity to produce extraordinary pieces of arts. The concept involves the use of intentional minimalism.īut, what really is minimalism? The concept of minimalism The concept of “ma”, which roughly means “the space between two objects”, is greatly applied in Japanese design aesthetics.

The De Stijl movement was the foundation of modern minimalist aesthetics and embraced the concept of abstract harmonic compositions and geometrics. Painters Theo VanDoesberg and Piet Mondrian along with architect Gerrit Reitveld, spearheaded ‘The De Stijl’ movement. If that is the case, then why have brands gone the minimalist way? Have designers been wrong all this while? Have brands done more damage than repair? Let’s find out! Researchers found that minimalist logos are not effective and can have an adverse effect on the brand image.

Swift language minimalist logo